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Contract
Benefits

Program for Race/Sports Team Sponsorship©

PC DOCTORS, LLC

1248 North King Street

Copyright 1999-2000

All Rights Reserved

The ideas and concepts presented in this booklet for sponsorship of race teams and/or sports teams have been expressly developed for use by PC DOCTORS, LLC.

All other use is strictly prohibited without the specific written consent of PC DOCTORS, LLC.

This is a way for race teams (whatever size, classification, or value) to obtain money for sponsorships. It is also a way for a small business, with a product or a service for sale, to increase their exposure and customer base. And finally, it is a way for an individual to obtain a quality product or service while helping to sponsor on a race team.

This is a program that can be used as long as there is a business or individual with a product to sell, and the race team (driver, owner, etc.) is available to "sell" the business’s product or service to potential sponsors and customers.

When can it be used?

This program is operational at all times, 12 months a year, and can be entered into at any time during the race season or off-season. Time limits may be imposed by the business owner with regard to the product that is available for sale, but sales and promotion of the concept can be on-going.

The benefits of this type of sponsorship are enormous. All of the participants in the program tend to benefit, since everyone is "getting something out of it", whether it be money, a sense of satisfaction, new customers, new sponsors, a good product or service, or the help of friends and relatives.

As customers are referred to the business to "buy a product or service", the business is set to gain a new customers as well as "make money" from the purchases made by the customer and to gain additional exposure by being displayed asa major sponsor of the race team on the car. The customer, hopefully, will be satisfied and continue to advertise his/her positive experience with the company.

The customer, in turn, can honestly say that he/she was able to help sponsor on a race team. In addition, the customer will obtain a quality purchase and/or service from a local business.

The race team (driver, owner, etc.) obtains money to be used for for sponsorship on the race team as well as a connection not only to individual sponsors (with a good deal of potential for increased exposure), but also to the business owner (again, a potential for increased exposure to more customers within the community.)

The small business owner, with a product or service to sell, would approach a race driver or sponsor. Let us assume, for a moment, that the business here is a computer sales and service store. The driver would be furnished (by the business) with a set of autographed cards to give to potential customers. On the card, it indicates that the card must be presented to the business upon first order a service or product. It is recommended that a sliding scale be used for the amount of sponsorship money contributed to the team.

For example, the customer orders a new computer and the cost is $800. In this case, eighty dollars ($80) would be contributed to the race team on behalf of the customer. The customer receives his new computer (autographed by the driver), the computer store still makes money because of respective "markups" of the merchandise as well as being displayed on the race car as a major sponsor, and the race team obtains a new sponsor and friend plus the financial contribution earned as a result of the sale of the computer.

It may also be possible that a driver might approach potential business who might have a product or service to sell. In this case, it would be the driver who would furnish his own cards to the business, but the basic concept is the same. The driver would still recommend customers to the business, customers would still buy a product or service, and the business would, in turn, furnish a contribution to the race team on behalf of the customer.

Important Things to Know!

1. Money contributed by the business on behalf of the customer to the race team or driver is 100% income tax deductible as advertising.

2. The cards are collectible and of considerable value since they have both the driver autograph and a picture of the car on them.

3. As a result of the association between the driver and the business, additional promotional ideas might be used for business exposure, including personal appearances by the car and driver at the business site, endorsement of product, personal autograph sessions, advertising on the race car, etc.

4. The major responsibility of the driver is to refer customers (with the driver’s card) to the business.

5. The major responsibility of the business is to make the contribution back to the race team after the referred customer has made his/her purchase.

6. The major responsibility of the customer is to "sell" the concept and refer friends and relatives to the driver.

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Last modified: August 07, 2005